Reactional Music: €2,5m

Case

"For most of the history of games, music has been treated as something fixed: a recording placed on top of gameplay. Reactional changes that. We have built technology that allows music to become part of the game system itself - responsive, playable and commercially usable without breaking the integrity of the original work. EIC support gives us the opportunity to bring this vision into the hands of developers, artists and players at scale.”

- Jesper Nordin, Founder of Reactional Music

“The next frontier in gaming is not only better graphics or bigger worlds, but deeper personalisation. Music is one of the strongest forms of personal identity, yet it has remained largely disconnected from game monetisation. With Reactional, we can open a new category where players, developers and rights holders all benefit from music becoming interactive content.”

- Tomas Jenneborg, CEO of Reactional Music